NIO

资深商品企划

NIO  •  Shanghai, CN (Onsite)  •  1 month ago
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Job Description

资深商品企划上海全职产品职位 ID:A134138职位描述1. 商品全周期管理
- 搭建商品管理框架,包括不限于:商品分级,商品定价,进销存报表&分析,下单&补货策略等
2. Rolling forecast,OTB计划与库存管理
- 搭建Rolling forecast与OTB工具,根据销售目标与rolling forecast管理OTB计划
- 监控库存情况,分析库存结构,快速识别并消化问题库存
3. 商品企划
- 结合历史销售,公司情绪与节日节令,规划全年商品企划方案与策略
- 完成具体跨品类项目管理,规划销售目标对应的产品明细、SKU 矩阵(宽度 / 深度)及价格带分布
4. 流程管理及数字化
- 梳理并优化商品企划&开发,下单&补单等流程,提升上下游协同效率
- 实现各类商品管理工具线上化,为组织数字化赋能
5. 数据驱动商品优化
- 熟练运用 Excel/BI 工具,监控全渠道商品销售数据(GMV、转化率、售罄率、毛利率、库存周转率等),定期输出商品管理复盘报告,组织定期补货,分析商品策略成效与不足,迭代商品企划方案,支撑销售目标达成。职位要求1. 学历与专业:本科及以上学历,工商管理、市场营销、统计学、服装设计等相关专业优先。
2. 工作经验:5年以上电商行业商品企划相关经验(快时尚、泛家居、服饰等类目优先),熟悉电商全链路商品运作逻辑,具备完整的商品企划全流程落地经验。
3. 核心能力:
- 强逻辑思维,本质思考,0到1搭建框架,方法论
- 市场敏感度强,能快速捕捉行业趋势与消费者需求变化;
- 数据思维突出,擅长通过多维度数据分析指导决策;
- 跨部门沟通协调能力强,能高效联动设计、供应链、营销等团队;
- 具备项目管理能力,可同时推进多个季度商品企划项目,抗压性强。
4. 工具技能:熟练使用 Excel(VLOOKUP、数据透视表)、PPT,掌握 BI 工具(如 Tableau、Power BI)者优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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