NIO

社媒媒介传播实习生

NIO  •  Onsite  •  1 month ago
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Job Description

社媒媒介传播实习生上海实习设计 - 汽车设计职位 ID:A65182职位描述1.内容策划与把关: 支持团队在社媒平台的Social达人内容规划与执行;具备敏锐的内容Sense,能初步判断内容是否符合车型定位及品牌调性,输出优质创意。
2.达人运营与管理:根据车型定位与营销节点,全网挖掘并筛选契合的汽车、科技、生活类KOL/KOC,建立并维护达人资源库。
3.热点洞察与借势: 实时监控社媒热点与用户兴趣变化,快速捕捉与品牌相关的传播机会。
4.竞品与行业研究: 关注新能源汽车行业动态,定期输出竞品社媒传播分析,为团队提供有价值的市场洞察。职位要求学历背景:
本科大三及以上及以上, 日常课业量少,上海本地院校为主
新闻传播、市场营销、广告学等相关专业优先
核心能力:
网感极佳: 重度社媒用户,对热门梗、视觉风格、用户心理有敏锐洞察力
逻辑严密: 具备优秀的信息提炼能力和问题解决能力,能从信息中发现问题并闭环解决
经验匹配: 拥有传播/公关/新媒体领域实习经验,熟悉内容生产、分发链路及效果评估逻辑(KOL执行、SEO/SEM基础等)
加分项:
行业热爱: 深度关注新能源汽车行业,了解主流新能源车企的产品特点及营销打法
垂直经验: 有汽车类账号运营、Social内容创作或汽车垂媒传播经验者优先
时间要求: 保证连续实习≥6个月,每周全勤工作≥4天,稳定性强者优先 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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