Job Description

行政经理（智旅渠道拓展）广州全职职能板块职位描述岗位定位：
负责智旅产品从渠道拓展到客户转化的全链路增长，涵盖OTA平台运营、B端渠道开发、C端直销转化及车主用户运营。具备主动策划能力，能通过营销动作与运营手段，持续推动销售增长与客户复购。
岗位职责：
1. 开发并维护B端合作渠道、生态用户，包括车主转化、旅行社、企业团建等，制定差异化合作方案，推动渠道批量出单。
2. 负责散客及小团体客户的直接销售，承接各渠道咨询，提供方案推荐及报价，跟进客户从咨询到出行的全流程，完成个人销售目标。
3. 负责智旅产品在携程、美团、飞猪、抖音等OTA平台的客户转化、运营，对接平台方争取活动资源，维护用户评分和口碑。
4. 运营车主用户资源，通过社群维护、客户回访、专属福利等方式提升复购率，配合线下车主活动进行现场销售转化。
5. 具备营销意识，策划节点大促、早鸟优惠、拼团裂变、老带新激励等促销活动，配合内容团队产出卖点文案及宣传素材。
6. 策划组织直播销售，包括平台直播带货、自播等形式的执行与配合，完成直播间的产品讲解、客户互动及销售转化。
7. 收集客户反馈、平台评价及市场信息，协助产品团队优化线路设计与定价策略。
8. 维护客户关系，建立客户档案，推动复购和转介绍。职位要求1. 本科及以上学历，3年以上TO B销售或电商运营经验，有旅游、文旅项目背景优先。
2. 熟悉携程、美团、飞猪、抖音等至少2个OTA平台的后台操作和运营规则。
3. 同时具备B端渠道开拓和C端销售转化能力，能独立跑通全链路。
4. 有营销意识，能主动策划促销活动，知道怎么抓节点、包装卖点。
5. 有用户运营或社群运营经验，知道怎么维护老客关系、提升复购。
6. 沟通表达清晰，商务谈判能力突出，数据意识强，能通过数据复盘调整策略。
7. 诚实守信，责任心强，有服务意识，踏实肯干，能适应高频外出拜访。有驾照能适应短期出差。投递

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou，Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry

Automotive & Mobility

Company Size

1,001-5,000 employees

Headquarters

Guangzhou, CN

Year Founded

2014

Website

xiaopeng.com

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