XPENG

私域产品运营经理

XPENG  •  Onsite  •  1 month ago
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Job Description

私域产品运营经理广州全职营销服板块职位描述岗位职责:
1、负责小鹏汽车APP/小程序的潜客增长运营,持续运营潜客页面,优化私域流量路径,对线索及转化等效果指标负责;
2、协调内外部相关资源合作,包含品牌传播/媒介投放/线下流量导入等,完成各侧阵地流量开口扩大;
3、承接车型/品牌传播项目,探索各类场景下的流量创新打法,化流量为销量;
4、精细化运营,对漏斗转化数据敏感,能及时发现并判断数据效果果,提供数据分析,提炼优化方案并跨部门推进落地。
岗位要求:
1、本科及以上学历,3-5年工作经验,有互联网/快消/房地产/奢侈品类(线索及流量)用户增长同等岗位任职经验优先,了解线上线下流量运营的各种场景;
2、熟悉私域各种工具或APP运营,逻辑性强,善于快速学习梳理和解决问题;
3、项目管理和落地执行力强,能协同各部门推进项目,有目标感,抗压能力强。职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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