CHAGEE

会员小程序运营

CHAGEE  •  Onsite  •  2 months ago
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Job Description

会员小程序运营上海营销族群集团总部招聘职位描述1.营销活动运营:基于小程序能力、会员特性及业务核心需求,独立输出会员小程序策略方案,牵头推动方案高效落地执行、复盘优化,深化会员体验,提升小程序渠道业绩。
2. 会员活动运营:基于年度/月度经营目标,制定小程序内会员相关活动的筹备与落地,包含但不限于节气节点活动、营销活动、商品活动、会员活动等,助力会员复购率增长与小程序渠道业绩增长。
3. 小程序运营:负责多生态(微信/支付宝/抖音)会员小程序运营,结合用户需求与业务发展,持续迭代升级小程序营销功能、小程序全流程体验链路,实现体验流畅度显著升级与小程序NPS提升
4. 会员生命周期运营:通过市场洞察、用户调研等,策划用户拉新、转化、留存的运营策略
5. 会员数据分析:通过对会员数据、销售数据的分析,优化会员运营策略,提升运营效率,沉淀会员运营方法论
职位要求职位要求
1.全日制本科及以上学历
2.3年以上餐饮/零售快消行业相关经验,有会员运营或小程序运营经验优先,具备运营思维,有问题解决能力
3.具备基础项目管理能力与跨部门沟通协调能力,能够配合完成多方协作工作,确保相关工作有序推进
4.具备数据分析能力、策略优化能力,能通过数据驱动活动策略运营 投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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