Bambu Lab

资深产品营销

Bambu Lab  •  Shenzhen, CN (Onsite)  •  2 months ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

资深产品营销Shenzhen热招职位Responsibilities职位描述
产品同质化,没啥可讲是每个营销人都曾经历的痛苦。而3D打印机完全不存在这个问题,它充满了各类神奇的技术和应用,拥有广阔的空间去挖掘和演绎。在拓竹,你将负责把抽象的技术,转化为能打动大众的故事,并通过令人印象深刻的营销方案和内容,推动新技术从小众走向家喻户晓。
职位描述:
挖掘包装产品特性,并通过营销动作进行演绎和叙事,以在用户脑海中形成清晰有力的认知、Lead产品上市项目成功,为工作目标。
1、产品定位与卖点挖掘
参与新产品从概念到上市的全流程,与产品、研发团队紧密合作,确保营销方向与产品迭代保持一致。
深入分析用户需求、行业趋势与产品特性,输出产品定位,并完成核心卖点的提炼与故事化包装。
2、整合营销传播
作为上市营销项目的“中枢”,基于产品定位/人群分析,制定整合营销传播方案(包含上市传播节奏、预算分配、各阶段目标、Key Message等等),组织KOL、PR、社媒等传播模块,带来上市营销项目的成功。(成功的定义是:1.心智占领,预设的产品信息点形成了用户印象 2.受益品牌,每次成功的新品发布都在补充品牌叙事和好感度提升 3.受益销售结果)
3、营销素材策划与落地
和设计团队一块,策划并产出各类营销素材,有效演绎产品卖点 (官网内容、宣传片、产品白皮书、展会物料等)
审核把控各个传播模块的内容,确保用户接触到的内容都能体现产品策略。
4、行业及竞品分析
持续跟踪和分析竞争产品、行业动态与用户反馈,输出市场洞察与竞品对比。
根据市场变化及时调整宣传策略,提升产品在市场中的竞争力。
Qualifications职位要求
1. 3年以上消费电子行业产品营销、整合营销岗位任职经验。
2. 对科技产品充满热爱和探索欲,3D打印、DIY、科技数码爱好者优先。
3. 具备极强的包装叙事能力和用户视角,擅长拆解复杂的概念并转化成用户语言。
4. 具备极强的项目管理和跨部门协调能力。
5. 英文能作为工作语言。 Apply
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
Social Media