MOONTON GAMES

投放负责人(新项目)

MOONTON GAMES  •  Onsite  •  2 months ago
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Job Description

投放负责人(新项目)上海市场 - 广告投放发行岗位职位描述1.战略对齐与BP角色: 直接对接业务/制作人一号位,深度理解产品战略,将其转化为投放侧的拆解方案。不仅仅是执行,更要从 ROI、LTV 视角提供专业判断,辅助业务达成整体目标;
2.结果量化与预算管理: 对整体投放损益(P&L)负责。制定阶段性投放目标,动态调配预算以最大化资金效率。建立分层级的 KPI 体系(LTV, ROAS, CPA);
3.高标准汇报与决策支持: 具备极强的结构化思维。能从复杂的数据中提炼核心结论,面向高层提供具备深度洞察和后续行动计划的汇报;
4.团队管理与赋能: 带领投放小组,确保动作统一、规范、无安全事故。具备深度的复盘能力,能引导团队成员拆解执行中的问题,并规划成员的职业成长。职位要求1.专业能力: 7年及以上海外投放经验,3年以上团队管理经验,精通海外主流广告平台。具备完整的大推项目经验,单项目月均消耗需超过 200W+,竞技品类优先;
2.思维模式: 极强的逻辑思维与“用户思维”(指汇报对象意识),能清楚地知道不同层级的听众(如发行负责人 vs 组员)关心什么,并调整沟通方式;
3.抗压与沟通: 具备在复杂跨部门环境下推动共识的能力。敢于暴露问题,在面对高压业务挑战时,能保持专业判断。 投递
MOONTON GAMES

About MOONTON GAMES

MOONTON Games was established in 2014 and headquartered in Shanghai, China; the video game company is known as one of the pioneers of MOBA Gaming, with millions of international fans worldwide.

Games and esports are part of our DNA and a way of life, and we are committed to nurturing the ecosystem to support our players and celebrate their talents. We have created several national leagues and award-winning tournaments, including the Mobile Legends: Bang Bang World Championship, MSC, and Mobile Legends: Bang Bang Professional League (MPL.

With more than 1,600 employees across various markets, such as China, Indonesia, Latin America, Malaysia, the Philippines, and Singapore, we offer a wealth of benefits to our hires, consisting of veteran gaming, esports professionals, fresh graduates, and even mid-career switches.

In MOONTON Games, you will experience an open working style with a flat structure.

We welcome all applicants passionate about gaming and esports to join us!

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Shanghai, CN
Year Founded
Unknown
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