xTool Retail Studio

区域整合营销岗(法语)

xTool Retail Studio  •  Onsite  •  2 months ago
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Job Description

区域整合营销岗(法语)深圳社招全职职位描述(1)基于全球市场洞察与竞品研究,独立构建新品全生命周期传播框架,定义可量化的核心 KPI 矩阵及传播节奏;
(2)深度解构产品技术卖点,将其转化为具备全球普适性且符合品牌调性的传播语言,确保品牌信息在全渠道的强一致性输出;
(3)主导从预热到首销的各阶段大型 Campaign,包含发布会策划、病毒营销及促销转化,对最终的市场份额增长与品牌声量负责;
(4)协同市场部各funtional team,制定科学的媒体组合策略与预算分配方案,实现资源效能最大化;
(5)把控视觉、视频、文案等核心物料的创意水准,通过建立标准化的内容体系,提升全球传播素材的质感与转化效率;
(6)实时监控营销数据,建立深度效果评估体系,通过定量分析驱动策略优化,为后续项目提供可复制的成功模型;
(7)作为营销 Hub 节点,协调产品、渠道、供应链及外部 Agency,在复杂矩阵环境下确保项目按里程碑高完成度落地。职位要求(1)本科及以上学历,5-7年知名消费品、消费电子或智能硬件行业经验,至少3年+整合营销经验,具备成熟的出海品牌工作经历,有P&L实操和落地经验加分;
(2)法语和英文听说读写流利,可作为日常工作语言,有欧洲留学经历加分;
(3)操盘过至少1款全球新品上市的整合营销全过程;
(4)新品上市全生命周期的营销逻辑,对全球社媒趋势、流量分配机制及海外消费心理有深刻洞察;
(5)具备国际化视野与较好的审美判断力,逻辑严密细心;
(6)具备较强的抗压能力与结果导向思维,能适应快节奏的出海竞争环境。 投递
xTool Retail Studio

About xTool Retail Studio

Empowering Retail Innovation with On-Site Customization

Transform your retail space into an experience destination. At xTool, we provide cutting-edge in-store customization solutions that allow brands to:

Attract more customers with personalized, on-demand products.

Deliver unforgettable shopping experiences that build loyalty.

Boost engagement and revenue through the power of real-time customization.

Our retail-ready technology is trusted by leading brands across industries like fashion, luxury, beauty, and beyond. From laser engraving to apparel printing, our solutions handle 500+ materials, enabling endless possibilities for unique product personalization.

With xTool, your store becomes a memory factory—where every customer leaves with a story, not just a product.

Let’s redefine retail together.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Shenzhen, CN
Year Founded
2013
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