BlueFocus

高级策划

BlueFocus  •  Onsite  •  2 months ago
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Job Description

高级策划深圳全职市场 - 营销策划职位描述1.负责游戏类产品的营销推广工作,以精细化游戏运营及创意内容营销为方向,可独立制定产品营销、传播、公关、线下等项目的策略、创意、文案和内容,并与业务团队保持紧密沟通,跟进项目关键节点方案输出,提供策略改进建议;
2.体验客户游戏产品,挖掘核心卖点,开展多形态内容渠道(包括但不限于图文、短视频、音乐、资讯等)的内容营销及商业创新合作模式;
3.把控项目进度,协调不同部门、渠道和客户的反馈;
4.根据业务需求,输出营销产品介绍、解决方案、案例、白皮书等专业文档,进行内外部传播分享,提升公司及产品的行业影响力。职位要求1. 3年以上广告或MCN市场营销相关经验,游戏领域品牌策划经验者更佳,了解最新的内容营销趋势及业务模式;
2.良好的PPT撰写能力和文字功底,逻辑能力强,善于图文并茂的展现策略和创意;
3.热爱游戏,了解用户,逻辑清晰,对数据敏感,具备良好的分析和洞察能力;
4.熟悉各大社会化媒体平台,新媒体平台渠道及内容,脑洞大、有创意。 投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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