BlueFocus

整合营销策划经理

BlueFocus  •  Onsite  •  2 months ago
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Job Description

整合营销策划经理北京全职市场 - 营销策划职位描述
1. 了解海外媒体的传播环境和运用方式,充分理解和准确把握客户需求,输出对应的策略和创意整合营销方案,同时具备优秀现场提案能力,带领团队一起提升提案成功率;
2. 对客户品牌,品类,产品及竞争环境全面深入的研究分析,能够独立策划和执笔完成方案的能力基于客户品牌战略和产品系列定位,制定海外市场产品和品牌campaign整合营销传播策略和方案,包括但不限于目标用户洞察、竞品分析Campaign big idea & slogan、核心创意内容规划和交付、产品生命周期传播地图等,达成相应的品牌指标和商业闭环;
3. 根据整合营销传播策略和方案进行跟进及管理,确保品牌各模块方案和内容的交付时间和质量,确保沟通策略的落地和与创意设计的一致性;
4. 定期进行项目复盘,从品牌指标和商业闭环的角度,对标过往营销项目和竞品优秀案例,持续输出整合营销相关的优化建议及总结;
5. 主动跟进项目进度,收集并整理相关资料完成总结报告及数据分析;把控策略及创意落实情况,完成策略方案.创意方案,推进项目重大节点的策略及创意进行把控;
6. 组织团队进行营销项目管理,管控项目各个关键节点。与各团队团队沟通整合营销策略及执行方案,基于创策层面全面提升提案的成功率。
职位要求1. 本科及以上学历,市场营销类.广告学.传播学相关专业优,先至少5年以上相关岗位的品牌营销或公关公司经验,有海外留学经历优先,有全球/海外整合营销项目操盘经验优先;
2. 具备独立执笔完成提案方案及优秀现场提案能力及全案策划能力,具备优秀的文字功底和PPT提案能力;
3. 有工作激情和强烈的责任感,积极的工作态度,能够承受较强的工作压力;
4. 优秀的沟通影响力、资源整合能力和团队协作能力,善于跨领域跨部门沟通和推动;
5. 有策划能力和对于传播的完整思考,能独立完成的优秀策划案例;
6. 有敏锐的市场和消费者洞察力,优秀的审美和品味,能接纳海外多元文化;
7. 英文口语流利优先,能够组织和参与全英文项目沟通会,并具备一定英文书写能力。 投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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