Bambu Lab

德语区域营销

Bambu Lab  •  Onsite  •  2 months ago
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Job Description

德语区域营销深圳全职市场&销售 - 市场热招职位职位描述你要做的事:
1. 与KOL展开内容共创,完成从创意发想到执行落地的全流程。
2. 挖掘并维护KOL资源,积累可长期、稳定合作的KOL人才库,以应对不同日常推广及专项campaign的需要。
3. 运营3DP KOL及KOC,凭借对产品的精专和信任的维护,是他们成为品牌的核心传播资产。
4. 积极拓圈,通过洞察不同人群特点来优化内容策略,提升用户黏性和品牌好感度,把"路人"变"真爱粉"。
5. 协调外部服务商,像项管一样调度资源,撬动更高的传播声量与更深的市场洞察。
6. 主导德语社媒运营与活动策划,协同多职能模块,驱动区域用户高增长。职位要求我们希望你:
1. 本科及以上学历,德语的听说读写达到专业水平,如果你的英语也很棒,是额外加分项。
2. 熟悉德国的社会环境和人文特点,可以游刃有余地与本地人进行沟通和商务谈判。
3. 熟悉海外主流社媒平台(YouTube、Instagram、TikTok 等)的内容生态与创作者玩法。
4. 跨文化沟通力:具备丰富的国际交流经验,能高效协调不同背景、性格的创作者,建立长期互信关系。
5. 数据驱动思维:能够通过数据追踪与复盘,洞察人群特征与内容表现,并据此优化策略与资源分配。
6. 内容统筹能力:具备“制片人思维”,能平衡品牌诉求与创作者风格,引导产出兼具影响力与真实感的内容。
加分项
- 曾独立主导德语区域 20+ KOL 同期 Campaign,ROI>行业均值。
- 个人运营过自媒体账号(不限平台),懂内容痛点与流量逻辑,具备站在创作者视角反推策略的能力。
- 掌握基础短视频剪辑与封面设计技能,能快速产出二次传播素材。
- 至少有一个热爱的兴趣领域,对其有足够理解与钻研。无论是科技、DIY、摄影、航模还是户外探索,我们欣赏对所爱之物有学习力、有投入感的人。 投递
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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