XPENG

拉美产品营销经理

XPENG  •  Onsite  •  3 months ago
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Job Description

拉美产品营销经理广州全职海外业务板块职位描述1. 负责拉美市场制定车型上市GTM策略,开展产品全球竞争洞察,分析市场、竞争、用户、自身,明确达成目的和解决问题,制定业务节奏、竞争手段,关键路径措施;
2. 负责制定产品策略,在产品开发阶段,代表IDS提出产品功能建议和需求方案,完成XPD阀点任务,在上市阶段明确车型配置策略、推出节奏、产品营销定位、卖点、用户形象刻画,提出定价方案建议;
3. 负责制定车型上市和日常营销内容,研究内容偏好、触媒渠道等,挖掘产品亮点和文案包装,策划通用性内容解读、文案、平面、视频素材等,牵引设计版块和第三方完成制作;
4. 负责制定车型上市GTM计划,主导XPMS体系项目管理,明确内容释放、业务动作日程,拆解各业务模块负责任务,开展项目推进、复盘管理。职位要求1. 英语可以作为工作语言;
2. 具有优秀的思考、表达、沟通能力;
3. 具有拉美业务经验优先;
4. 具有GTM业务经验优先;
5. 具有新车上市操盘经验优先。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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