Bambu Lab

海外数字营销专家(北美)

Bambu Lab  •  Onsite  •  3 months ago
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Job Description

海外数字营销专家(北美)深圳全职市场&销售 - 销售运营热招职位职位描述工作定位
把“区域生意目标”翻译成“可落地的投放模型”。你既是策略架构师,也是精算师:拆解复杂市场问题、搭建预算测算模型,并驱动 GMV 与品牌声量同步增长。
核心职责
1. 目标拆解:将区域年度销售/品牌目标转化为媒介子目标(曝光、点击、转化、ROAS),设计多平台预算矩阵与节奏表
2. 预算测算:建立“市场潜力-历史数据-增长假设”三维模型,输出季度/月度/项目档期的分渠道预算区间及灵敏度分析
3. 复杂策略设计:面对新市场进入、新品发布、库存失衡等场景,快速给出场景化投放方案(含人群、创意、渠道等)
4. 投放与优化:主导 Google、Meta、TikTok、Reddit等渠道的广告上线,实时监控漏斗指标,迭代出价、受众与素材,达成 ROI 目标
5. 数据闭环:事后归因分析,对比预设 vs 实际,修正模型参数,沉淀可复用的区域预算&策略知识库
6. 跨部门协同:与上下游部门,核心站外渠道保持紧密沟通,保持对市场的敏感性。职位要求硬性要求
- 本科及以上学历,市场营销、统计学、金融工程、数据分析等相关专业优先
- 3-5 年数字广告投放与媒介管理经验,曾独立负责 ≥$5M 年度预算并参与顶层目标拆解
- 熟练运用 Google、Meta、TikTok、X 广告平台及 GA4、Looker Studio、Northbeam 等分析工具;会 SQL / Python / Tableau 建模加分
- 对数据具有高度敏感度,并且能从数据背后挖掘出洞察,反哺到素材,人群等方向
- 具备复杂问题拆解与预算建模能力,可输出带敏感度 & 场景假设的 Excel 或 BI 模板
- 英语流利(听说读写),适应多文化远程会议与异步协作
加分项
- 智能硬件、DTC、消费电子行业背景,熟悉新品上市与尾货清仓两类极端场景的预算打法
- 掌握 MMM(Marketing Mix Modeling)或 MTA(Multi-Touch Attribution)方法论
让复杂目标变成可算、可投、可复利的数字方案,把全球市场变成你的建模沙盘。 投递
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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