Job Description

智驾产品营销专家上海社招全职互联网 / 电子 / 网游职位描述1.智驾产品市场洞察与定位
持续追踪智能驾驶领域的行业趋势、市场需求与竞品动态;
深入理解公司智驾产品能力、竞争力与差异化卖点,结合大众客户量产场景,提炼出可落地的产品传播语与核心亮点;
洞察用户痛点与使用场景,明确主打应用场景及核心需求,为产品营销策略提供输入。
2.GTM策略制定与落地执行
负责智驾产品上市整体策略制定,包括渠道策略、推广节奏、上市活动规划等;
统筹产品上市资料的准备,包括产品主打胶片、销售指导手手册、场景案例、视频素材等;
协同市场部,策划并输出产品叙事、视频脚本、媒体稿件、展会内购容等,提升公司智驾产品在公众与行业中的认知度。
3.销售与渠道赋能
构建对内销售团队与对外合作伙伴的赋能体系,为客户伙伴提供定三期培训和宣讲;
支持销售与市场前端的沟通,收集一线客户反馈与需求,唯动产品与开发团队迭代化。职位要求1. 本科及以上学历,理工科、新闻学、市场营销相关专业优先;
2. 5年以上汽车、智能驾驶、科技硬件或B2B/B2C营销相关经验;
3. 熟悉智能驾驶或汽车智能化产品,具备产品市场化思维,能从技术语言转化为用户语言;
4. 具备GTM全流程经验,能独立统筹产品上市与营销物料准备,清晰拆解目标,制定流程,确保项目高效推进;
5. 优秀的内容策划与跨部门协作能力,能与产品、销售、市场团队高效协同;
6. 有大众品牌或智能驾驶公司背景者优先;
7. 逻辑思维能力强,具备极强的执行力和主动性。投递

About CARIZON

CARIZON is a joint-venture company co-founded by CARIAD, the

Volkswagen Group's software competence center, and Horizon Robotics,

leading provider of smart driving solutions for passenger vehicles. It was

officially inaugurated in November 2023.

CARIZON integrates hardware and software technology capabilities to develop industry-leading, highly optimized and full-stack ADAS/AD solutions for Volkswagen Group.

Currently, CARIZON's R&D center are located in Beijing and Shanghai, with more than 600 experts.

As a cornerstone of Volkswagen Group's "In China, for China" strategy

CARIZON leverages the Group's comprehensive localized R&D ecosystem and deep collaboration with strategic partners to persistently develop cutting edge combined driving assistance solutions tailored to Chinese customers needs.

Industry

Automotive & Mobility

Company Size

1-10 employees

Headquarters

Unknown

Year Founded

Unknown

Website

carizon.com

Social Media