BOKE Technology Co., Ltd

海外投放

BOKE Technology Co., Ltd  •  Onsite  •  3 months ago
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Job Description

海外投放上海全职互联网 / 电子 / 网游职位描述岗位职责
1. 制定海外IAP游戏产品买量策略,主导东南亚等重点市场用户增长目标;
2. 建立数据监控体系,分析投放效果,持续优化CPI(单用户成本)、LTV(用户生命周期价值)等核心指标;
3. 深度洞察区域市场差异,设计符合当地文化习俗的素材创意;
4. 利用自主搭建的广告投放系统,整合TikTok、Meta、Google Ads等平台流量,并积极探索新兴流量入口。
任职要求
1. 本科及以上学历优先,理工科专业背景优先;
2. 3-5年年以上游戏出海投放经验,有休闲rpg或棋牌类产品投放成功案例优先;
3. 深入了解Google Adwords/Facebook/unity/TT等投放渠道;
4. 熟悉东南亚如印尼等地区用户习惯、相关法律法规和宗教禁忌,能确保投放内容符合当地监管要求,英语流利优先;
5. 熟悉AppsFlyer、Adjust、ios归因分析,善于用数据驱动产品决策,发现市场机会点,在工作中应用AI提效优先;
6. 具备不错的沟通能力和团队协作能力。
我们秉承“BE WILD. BE FREE.”的品牌主张,坚持始终创业、简单务实、开放包容、勇于担当的文化理念。在这里——
【态度】我们讲求自驱,不设边界,没有人能定义你的舞台和天花板;
【氛围】内部真·扁平,新人的意见、不同的观点都有可能成为波克前行的关键;
【成长】入职即有指导人和成长伙伴双cover,内部分享+外聘大神助你突破自我;
【生活】一日三餐下午茶,房补公寓任你选,节日社团境外游...让游戏不只是工作,更是你的生活! 投递
BOKE Technology Co., Ltd

About BOKE Technology Co., Ltd

Founded in 2010, based in Shanghai, Boke Technology Co., Ltd is an interactive entertainment company that has released more than 60 high-quality casual games, including Fish Hunter Champion, Roller Coaster Tycoon, etc. Our games have covered 200 countries and regions around the world with 500 million registered users and 40 million daily active users. At the same time, we have been awarded "Top 100 Chinese Internet Enterprises" for 6 consecutive years. In the future, we will actively promote the "Game+" concept, using game as the carrier to empower public welfare, medical care, education and other fields, let the game play more useful value to the society!

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Shanghai, CN
Year Founded
2010
Website
boke.com
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