XPENG

品牌策略经理/资深经理

XPENG  •  Onsite  •  3 months ago
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Job Description

品牌策略经理/资深经理广州全职营销服板块职位描述核心职责:主导品牌策略规划与落地,管控全渠道品牌一致性,沉淀品牌核心资产
岗位职责
1. 负责公司整体品牌战略、品牌定位、核心价值体系搭建与年度策略规划
2.监督市场、产品、渠道、活动等所有对外输出,审核物料与内容合规性
3.主导品牌升级、品牌手册、品牌故事等核心资产梳理与沉淀
4.竞品与市场洞察,输出品牌分析报告,持续优化品牌策略
4.跨部门协同,推动品牌策略落地,保障品牌形象统一与品牌资产增值
任职要求
1. 本科及以上,广告、营销、传播等相关专业,5年以上品牌策略/品牌管理经验
2. 精通品牌体系搭建、品牌规范管理、全渠道一致性管控
3. 具备策略思维、文案功底与审美能力,能独立输出品牌方案
4. 严谨细致,强沟通与项目推进能力,有品牌全案操盘经验优先
5. 熟悉行业品牌运作逻辑,有成功品牌打造/升级案例者优先职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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