XPENG

新媒体实习生(广州大区)

XPENG  •  Onsite  •  3 months ago
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Job Description

新媒体实习生(广州大区)广州、佛山、中山、珠海实习生产 / 制造 / 加工 - 汽车销售与服务职位描述岗位职责
- 负责参与直播前筹备,汽车抖音的直播出镜及执行工作,根据产品营销节点策划直播选题, 通过直播做曝光、活跃氛围,吸引粉丝,促进成交;
- 每天直播结束进行数据复盘,优化直播内容,引导客户留资,促进到店及转化;
- 短视频运营:参与短视频脚本设计、拍摄及出镜,每周各平台视频更新,评论区维护及数据复盘分析
- 新媒体平台运维:直播与短视频平台的运维,包含发布与后台管理
岗位要求
- 内容敏感性强,能够结合内外传播热点敏锐捕捉话题切入角度,并快速实现口碑内容产出和落地;
- 有选题策划和内容运营经验,具备良好的内容撰写能力,熟悉各类图片处理、视频剪辑应用软件的使用和学习能力;
- 关注新媒体的运作机制,熟悉主流短视频、汽车垂直社区、社交平台的规则和最新玩法,以及新媒体的创新运营手段,敏感度高
- 熟悉了解抖音、视频号等主流直播平台运营方式,有直播运营相关经验
- 对科技/汽车感兴趣,对小鹏汽车的品牌/产品/文化高度认同职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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