Cider

品牌内容运营实习生

Cider  •  Onsite  •  4 months ago
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Job Description

品牌内容运营实习生广州实习互联网 / 电子 / 网游 - 市场职位描述1. 新媒体运营:统筹品牌小红书的矩阵账号,深度研究平台用户画像与内容调性,策划符合平台特性和紧跟流量热度的创意内容(短视频/图文等);
2. 短视频内容开发与执行:分析小红书平台高热短视频内容规律,基于热点及用户偏好进行针对性内容模仿与创作;撰写短视频拍摄脚本及创意提案,设计符合品牌调性的内容(例:呈现公司日常/穿搭话题相关亮点);实际参与视频拍摄工作并协助同事完成出镜内容
3. 用户洞察:根据对小红书生态的了解和关注小红书官方热度高的话题,定期输出用户需求洞察报告,反哺商品上架与营销策略;基于各平台用户行为数据,输出针对不同核心粉丝群/兴趣社群的内容方向。职位要求1. 对GenZ群体社媒平台社交习惯和社媒内容敏感(熟悉小红书爆文逻辑/推流机制等),对热点话题有快速反应和二次创作能力
2. 具有拆解高热短视频内容结构并能复现其核心要素的能力
3. 有账号运营经验者优先,包括但不限于校园自媒体矩阵/个人IP等;
参与视频拍摄,掌握熟练的短视频剪辑/Canva设计内容生产能力
4. 加分项:热爱共同创作短视频,并能自然在镜头前和同事共同完成出镜内容 投递
Cider

About Cider

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, are capturing the attention of the next generation.

Industry
Fashion & Apparel
Company Size
51-200 employees
Headquarters
Los Angeles
Year Founded
2020
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