XPENG

产品规划经理/资深经理

XPENG  •  Onsite  •  4 months ago
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Job Description

产品规划经理/资深经理广州全职营销服板块职位描述岗位职责:
1、负责产品核心信息(基础版)的梳理、提炼与沉淀,构建清晰易懂的产品核心信息体系,为各类营销物料制作提供基础支撑;
2、编制产品商业配置表,精准呈现产品商业价值、配置参数及差异化优势,快速掌握产品核心卖点;
3、参与产品营销GTM(营销服)策略制定与落地执行,协同相关团队完成阀门输入等关键环节的信息同步与衔接,保障营销推广流程顺畅;
4、主导产品及营销话术的包装工作,结合产品特点与目标客群需求,撰写贴合市场场景、具备说服力的营销话术,赋能销售转化;
5、开展行业洞察、市场数据分析及调研工作,挖掘行业发展趋势、竞品动态及客户需求痛点,为产品迭代优化与营销策略调整提供数据支撑和决策依据。
任职要求:
1、本科及以上学历,具备新能源汽车行业车型工作背景;
2、5年以上相关工作经验,对行业市场、用户、汽车产品有深刻理解;
3、具备较强的信息梳理、文案撰写及话术包装能力,能精准提炼产品核心价值;
4、具备优秀的学习能力、抗压能力、沟通能力,敢于挑战,有强烈的责任感。职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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