XPENG

新媒体运营主管/经理/资深经理

XPENG  •  Guangzhou, CN (Onsite)  •  4 months ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

新媒体运营主管/经理/资深经理急招广州全职营销服板块职位描述岗位职责:
1. 微信/微博运营:负责小鹏汽车微信公众号/微博的日常运营与维护,包括内容策划、发布、互动及活动策划,提升品牌影响力和用户黏性。
2. 内容创作:独立撰写并发布高质量的原创内容,包括图文、视频等多种形式,确保内容具有吸引力和传播力。
3. 数据分析:定期进行运营数据分析,监控和评估运营效果,提出改进方案,不断优化运营策略。
4. 品牌推广:配合市场部进行品牌推广活动的策划与执行,提升品牌知名度和美誉度。
5. 用户管理:维护并拓展微信公众号的粉丝群体,提升用户活跃度,增强用户体验,处理用户反馈和建议。
6. 排期管理:负责小鹏汽车官方账号全渠道的排期管理工作。
任职要求:
1. 学历要求:本科及以上学历,新闻传播、市场营销、中文等相关专业优先。
2. 工作经验:有丰富的微信公众号/微博运营相关工作经验,成功运营过大型公众号者优先。
3. 技能要求:
- 熟悉微信公众号的运营规则及特点,具备良好的文案撰写能力和创意思维。
- 熟练使用各类微信/微博运营工具和数据分析工具,能够独立完成运营数据的收集、分析和报告撰写。
- 具有良好的团队合作精神和沟通能力,能够协调各部门资源,高效完成工作任务。
4. 个性特质:具备高度的责任心和执行力,善于学习和接受新事物,对新媒体行业有浓厚兴趣和独特见解。职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
Social Media