XPENG

产品营销经理/资深经理

XPENG  •  Guangzhou, CN (Onsite)  •  4 months ago
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Job Description

产品营销经理/资深经理急招广州全职营销服板块职位描述岗位职责:
1、根据车型及品牌特性,结合不同阵地特性,输出内容策略,抓住关键节点,打造流量话题;
2、组织并参与所有Social营销相关的创意讨论、Brain Storming,对所产出方案的效果负责;
3、复盘各关键平台数据,制定阵地social传播策略;
4、做好日常内容传播,以及在重大新车发布,车展等大事件中,输出social平台的运营传播策略;
5、做好车型项目以及日常的传播物料制作,打造野生、有话题的内容。
岗位要求:
1、本科及以上学历,甲方经验优先,如在乙方需服务过知名汽车品牌客户,豪华品牌优先;
2、6年以上social传播或内容营销/整合营销策划经验,有独立Social策划经验,组织或参与过多平台知名Social传播案例者优先;
3、精通快消、数码产品Social营销玩法,具备较强的创意策划能力,能够跳出固有思维,在符合品牌调性的基础上创新营销方式方法;
4、热爱营销行业,熟悉抖音、B站等各种社会化媒体,善于沟通且富有激情。职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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