XPENG

海外品牌营销资深经理/高级经理/专家

XPENG  •  Onsite  •  4 months ago
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Job Description

海外品牌营销资深经理/高级经理/专家急招广州全职国际营销服板块职位描述岗位职责:
1、结合小鹏汽车全球业务的发展需求,协调国内外重大品牌活动时间表,梳理国际企业传播的脉络与资源,制定企业品牌的全球传播战略规划;
2、通过策划国内外创意campaign、公关及媒体活动,整合行业内外资源,为各项目提供文案策划,提升小鹏汽车的国际品牌形象;
3、对接小鹏汽车全球市场和合作伙伴的营销及传播团队,支持并指导区域市场的营销与传播工作,包括但不限于:上市campaign策划、国内外协同执行、汇报,以及相关新闻稿件和传播物料的输出;
4、站在总部视角,协助总部与海外各区域的信息传递,促进项目沟通,支持各子公司和区域的媒体及公关活动。职位要求1、本科及以上学历,传播学、新闻学、市场营销等相关专业优先;
2、至少5年以上企业传播、公关或媒体相关经验,有汽车行业背景者、为公司发言人撰稿经历优先;
3、出色的中英文写作和沟通能力,具备撰写专业稿件和演讲稿的能力;
4、熟悉传统媒体和社交媒体的运作,能够敏锐捕捉新媒体趋势;
5、优秀的团队协作及跨部门沟通能力,能够在高强度工作环境中高效应对复杂任务;
6、具备良好的危机管理经验和应急处理能力。 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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