BOKE Technology Co., Ltd

资深海外发行运营

BOKE Technology Co., Ltd  •  Onsite  •  5 months ago
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Job Description

资深海外发行运营上海全职互联网 / 电子 / 网游职位描述@张颖(颖子) 我找gpt先捏了个海外游戏运营的JD,之后详细和笃信碰了以后我再放到系统上,我先把这个版本发给人选看看
岗位职责
1、区域发行策略:负责港澳台、东南亚、中东等目标市场的发行规划与落地,制定上线节奏、版本策略、定价与商业化方案,推动核心指标达成(流水、ROI、留存、ARPU、回本周期等)。
2、增长与投放协同:联动买量/素材/代理/渠道团队,制定投放策略与预算分配,跟踪投放效果并持续迭代(素材方向、受众、出价、落地页/商店页等)。
3、社区与品牌传播:搭建并运营海外社媒与社区体系(如 Facebook/Instagram/TikTok/YouTube/Discord/Telegram 等),管理内容节奏、KOL/KOC合作、舆情与口碑、用户体验调研。
4、数据分析与复盘:建立区域指标看板与复盘机制,定位问题并提出改进策略(活动、付费点、节奏、用户分层运营),推动产品/研发快速迭代。
5、跨团队项目管理:与研发、产品、BI等紧密协作,推进版本、活动等关键事项按期交付。
任职要求
1、本科及以上学历,3年以上游戏海外发行/运营经验(休闲/小游戏/手游优先),有独立负责区域或项目经验。
2、熟悉至少一个目标市场(港澳台/东南亚/中东)用户特征、主流渠道生态、付费习惯与内容偏好;对宗教与文化差异有敏感度(中东加分)。
3、结果导向,能围绕目标拆解策略并推动落地;具备较强的数据分析能力(能用数据驱动决策与复盘)。
4、具备良好的跨部门沟通与项目管理能力,能在多方协作中推动交付。 投递
BOKE Technology Co., Ltd

About BOKE Technology Co., Ltd

Founded in 2010, based in Shanghai, Boke Technology Co., Ltd is an interactive entertainment company that has released more than 60 high-quality casual games, including Fish Hunter Champion, Roller Coaster Tycoon, etc. Our games have covered 200 countries and regions around the world with 500 million registered users and 40 million daily active users. At the same time, we have been awarded "Top 100 Chinese Internet Enterprises" for 6 consecutive years. In the future, we will actively promote the "Game+" concept, using game as the carrier to empower public welfare, medical care, education and other fields, let the game play more useful value to the society!

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Shanghai, CN
Year Founded
2010
Website
boke.com
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