Zepp Health

新媒体推广经理

Zepp Health  •  Onsite  •  5 months ago
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Job Description

新媒体推广经理北京、深圳全职互联网 / 电子 / 网游职位描述岗位职责:
一、达人种草管理:
1.深刻理解挖掘产品核心卖点,围绕新品上市节奏GTM计划,制定“打造爆品”的种草策略以及执行;
2.根据不同社交媒体平台(小红书/b站/抖音)商业化特点,针对性梳理内容种草策略以及执行产出;
3.挖掘并建立品牌达人资源池,覆盖头部、腰部、尾部的kol & koc ;
4.根据上市节奏以及电商重大销售节点,制定相关投放计划,并实时追踪评估相关数据(roi、GMV) 转化效果;
5.内部与销售部、产品部、市场部等跨部门积极协作推动整合营销,外部管理对接供应商、mcn机构相关商务谈判签约,预算管理。
二、公关媒介管理:
1.根据核心运动场景梳理相关媒体资源合作机构,并推进相关专业内容的产出;
2.日常媒体关系维护seeding;
3.为品牌自媒体矩阵(微信、微博、小红书、抖音、视频号)赋能,提供专业内容授权素材;
4.利用global 相关素材在相关合作媒体平台进行二次品牌/产品传播;
任职要求:
1.优先考虑运动电子硬件消费品行业,也可考虑跑步相关装备行业;
2.必须有跑步类达人拓展经验,懂运动用户的需求以及内容偏好;
3.熟悉了解小红书平台以及其他社媒平台商业化玩法,曾有至少3年以上达人种草经验以及相关资源;
4.教育背景:本科及以上学历,市场营销、品牌管理或相关专业优先。
5.工作经验:具备5-7年以上品牌营销/种草/媒体公关工作经验,有成功的品牌推广案例与项目管理经验。
6.技能能力:熟练掌握市场调研、品牌策划、数字营销等专业技能;具备出色的文案撰写、数据分析与创意构思能力;精通各类营销工具与社交媒体平台运营。
7.综合素质:拥有敏锐的市场洞察力、内容创造力以及资源整合能力,擅长跨部门沟通以及卓越的沟通能力。 投递
Zepp Health

About Zepp Health

At Zepp Health (NYSE: ZEPP), we're on a mission to empower individuals to lead their healthiest lives by optimizing their wellness journeys with intelligent wellness tools. Our portfolio includes consumer brands such as Amazfit, Zepp Clarity, and Zepp Aura, which have already improved the lives of people worldwide.

Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals.

With over 200 million units shipped and products available in more than 90 countries, Zepp Health is a dynamic force in the industry. We're proud to have established our presence across the Americas, EMEA, and APAC regions since our founding in 2013.

Learn more about at www.zepp.com.

🔒 Important Notice: Beware of Recruitment Scams 🔒

We’ve been made aware of fraudulent activity involving individuals posing as recruiters from our company. Please be advised:

👉 We will never ask any candidate to send or transmit funds, share financial information, or pay for any part of the recruitment process.

If you are contacted by someone claiming to represent our company and you're unsure of their legitimacy, please verify through our official channels or contact us directly via our website.

Your safety and security are important to us. Stay vigilant and thank you for your interest in our company.

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Industry
Arts & Entertainment
Company Size
201-500 employees
Headquarters
Milpitas, California
Year Founded
2013
Website
zepp.com
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