xTool Retail Studio

内容营销(耗材)

xTool Retail Studio  •  Shenzhen, CN (Onsite)  •  5 months ago
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Job Description

内容营销(耗材)深圳社招全职职位描述【岗位职责】
清晰洞察受众需求搜索趋势,规划耗材业务内容营销方向与节奏,通过Blog/EDM等形式为海外smb等用户群体提供优质内容、吸引自然流量、加强用户留存:
1、洞察海外用户搜索习惯与长尾需求,定期刷新SEO内容路线图(Roadmap),确保内容与搜索趋势高度匹配
2、Business Idea等系列教程选题策划与blog内容输出,工艺指南系列内容策划与审核,确保内容与受众需求高度吻合
3、EDM全流程执行:独立负责邮件营销的策略与执行(策划、文案、节奏控制)
4、数据驱动优化:跟踪各渠道内容表现,基于数据复盘持续优比创意方向,提升内容转化成功率
职位要求1、2年以上海外内容/活动策划经验,热爱DIY/手工艺文化,审美在线,能精准识别并定义高质量内容
2、熟悉Google搜索逻辑及SEO调研工具(Ahrefs/Semrush等),有海外EDM工具(Klaviyo/Mailchimp等)实操经验
3、语言能力:英语可作为工作语言
4、综合素质:逻辑清晰,擅长跨团队协同,具备多项目并行管理能能力 投递
xTool Retail Studio

About xTool Retail Studio

Empowering Retail Innovation with On-Site Customization

Transform your retail space into an experience destination. At xTool, we provide cutting-edge in-store customization solutions that allow brands to:

Attract more customers with personalized, on-demand products.

Deliver unforgettable shopping experiences that build loyalty.

Boost engagement and revenue through the power of real-time customization.

Our retail-ready technology is trusted by leading brands across industries like fashion, luxury, beauty, and beyond. From laser engraving to apparel printing, our solutions handle 500+ materials, enabling endless possibilities for unique product personalization.

With xTool, your store becomes a memory factory—where every customer leaves with a story, not just a product.

Let’s redefine retail together.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Shenzhen, CN
Year Founded
2013
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