WebEye

信息流广告优化师(国内漫剧)

WebEye  •  Nanjing, CN (Onsite)  •  5 months ago
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Job Description

信息流广告优化师(国内漫剧)南京全职互联网 / 电子 / 网游职位描述1、负责巨量引擎平台广告投放策略制定、执行及效果优化,聚焦短剧/漫剧类目原生广告;
2、协同团队策划高转化率创意素材,结合用户画像迭代内容;
3、监控投放数据(CTR、ROI等),针对性调优账户,解决冷启动、放量等核心问题;
4、分析行业趋势与竞品动态,输出可复用的投放策略及复盘报告;
5、确保广告合规性,及时应对平台政策变化。职位要求1、1年以上巨量引擎投放经验,有短剧/漫剧、网文、泛娱乐行业成功案例优先;
2、熟悉广告平台的原理,熟悉信息流广告,有系统的投放方法论;
3、熟悉短剧用户痛点及内容生态,对爆量素材敏感。
4、强结果导向,能通过精细化运营达成ROI目标;
5、抗压能力强,适应短剧行业快节奏投放需求。
6、有短剧行业资源或KOL合作经验;
7、具备基础视频剪辑能力(剪映/PR) 投递
WebEye

About WebEye

WebEye is the specialist in empowering enterprises to achieve worldwide growth. We leverage AI, big data and cloud technologies to create an ecosystem including online advertising platforms, data-driven solutions and cloud services to help all enterprises connect to the globe and achieve their sustainable market goals.

Founded in 2015, WebEye is comprised of 500+ specialists in over 9 cities across the globe: Singapore, Palo Alto, Hong Kong, Shanghai, Nanjing and etc. It serves more than 2,000 brands for clients across JAPAC, SEA and the Americas regions.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
2015
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