Anker Innovations LTD

产品营销经理

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  5 months ago
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Job Description

产品营销经理深圳社招全职互联网 / 电子 / 网游职位描述工作职责:
1、产品营销管理:根据品牌战略与定位,制定品牌产品线的全生命周期营销策略,看护产品不同阶段的营销目标及关键路标;
2、产品营销策略制定:面向研发/产品规划,深度产品卖点提炼、动能挖掘、产品竞争力牵引、产品攻防策略;
3、营销项目策划:制定整合营销方案,包含但不限于产品营销方案、节点营销方案等,完成项目目标拉通,项目统筹、预算规划和过程管理,及时复盘,持续优化营销效率;
4、产品营销洞察:时刻把握行业及品牌发展动向,深入挖掘内外部生意数据、洞察用户需求,输出品牌增长策略;
职位要求任职要求:
1、本科及以上,5年及以上大型品牌管理/整合营销的经验,熟悉电商渠道营销及线上传播玩法者优先;
2、有过新锐品牌品牌营销经验,操盘过在家电、数码、音频等行业新品campaign1000万预算以上经验者优先;
3、有较强的市场洞察能力、创新思维、跨文化协同力,生意和结果导向,复盘意识强;
4、关注科技流行趋势者优先,有创业者精神,愿意陪伴新锐品牌茁壮者优先。 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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