Anker Innovations LTD

高级品牌策略

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  5 months ago
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Job Description

高级品牌策略深圳社招全职互联网 / 电子 / 网游职位描述工作职责
1. 利用基于消费者和市场的洞察以及驱动因素来赋能品牌战略输出及落地,更好地助力品牌全球化战略落地。
2. 利用消费者洞察力来指导营销策略和方案,帮助品牌与消费者进行更有效果及效率的沟通和广告投放。
3. 与集团内各品牌负责人协作,通过有针对性的课题研究,帮助内部更好地理解消费者偏好,营销计划的可行性,竞争对手的思维行为模式,行业的发展规律等。
4. 将行业和消费者洞察的分析方法转变成内部赋能工具,例如安克创新大学的线上课程,组织跨部门的小型工作坊、培训课等,帮助公司提升在品牌策略层面的能力。
职位要求任职要求
- 本科以上学历。熟练的英语口语,良好的书面英语。
- 善于在多元化的组织内沟通。
- 对消费者和行业数据的读取和分析有很强的技术掌握能力。能够集成来自多个来源的数据并提供信息建议。
- 有过硬的商业嗅觉和洞察能力,有责任心,有执行力,有领导力。 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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