Job Description

市场管培生-品牌触点营销方向-2026深圳校招正式职位描述市场管培生介绍：
本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。
具体岗位方向介绍：品牌触点营销方向
Overview
This graduate trainee position is crafted for future leaders in brand marketing, with a specialty in driving integrated communications across Paid, Owned, and Earned Media. The trainee will focus on mastering social media best practices, spotting and adapting to industry trends, optimizing consumer journeys through UX/UI, and shaping impactful offline media spaces.
Key Responsibilities
- Execute and analyze Paid, Owned, and Earned Media campaigns to strengthen brand presence and engagement.
- Research and apply the latest social media trends and best practices, ensuring content and strategies are contemporary and competitive.
- Monitor industry shifts and provide insights to keep the brand’s digital presence modern and relevant.
- Refine end-to-end consumer journeys across all digital and physical touchpoints; collaborate on website, app, and in-store UX/UI improvements for a seamless experience.
- Work with creative and media teams to ideate, design, and implement physical media space installations and activations.
- Partner with analytics and strategy teams to measure campaign effectiveness, track consumer sentiment, and report key performance indicators for continuous improvement.
- Assist in developing playbooks and guidelines to ensure brand consistency across all touchpoints.职位要求Qualifications
- Bachelor’s or Master’s degree in Marketing, Digital Media, Design, Communications, or a related discipline.
- Passion for digital media, social platforms, and emerging technology.
- Strong awareness of contemporary marketing trends and consumer behaviors.
- Knowledge of UX/UI principles and ability to collaborate with design teams.
- Analytical, creative, and up-to-date with industry innovations. 投递