Infold Games

品牌营销策划-闪耀暖暖

Infold Games  •  Shanghai, CN (Onsite)  •  1 day ago
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Job Description

品牌营销策划-闪耀暖暖

上海

社招

全职

市场运营类

职位描述

  1. 负责版本营销推广方案整案撰写,包括卖点分析、市场调研、宣发主题、核心事件、宣发规划、费用规划等模块,并根据方案进行执行分拆,统筹合作部门将方案落地执行,为版本发行侧指标负责; 2. 在方案执行过程中,作为发行侧版本负责人,即时沟通项目组、合作部门与组内,统筹各项内容排期,同时负责发行侧部分内容的宣发文案撰写、视频脚本策划、平面物料策划等; 3. 独立完成版本复盘的发行数据拆解,并通过数据复盘定位发行问题、验证策略有效性; 4. 负责版本核心事件的策划与统筹落地,包括直播、线下活动、跨界合作等; 5. 负责UA买量规划与物料策划,负责重点内容的各平台流量采买,为各项投放指标负责; 6. 负责对接渠道商务,用优秀的PPT写作能力为各个版本争取渠道资源。

职位要求

  1. 具有本科及以上学历,从事游戏行业市场营销2年以上经验; 2. 强烈的市场敏感度,优秀的营销策划能力,擅于整合运用游戏市场各种资源; 3. 有一定的数据分析能力,熟悉游戏发行核心指标(新增/回流/活跃等); 4. 具备优秀的自我驱动力、沟通能力、团队协作能力及跨部门协作推动力; 5. 热爱游戏,能够持续长时间地玩同一款游戏的玩家优先,暖暖IP产品游戏经验者优先; 6. 了解叠纸其他游戏、二次元文化、汉服文化等优秀内容的产出者/爱好者优先; 7. 抖音、小红书等短视频平台资深用户优先,熟悉平台用户画像、热点与传播方式; 8. 熟练使用PPT、EXCEL、WORD等办公软件;熟悉PS、视频剪辑软件的基础操作。

投递

Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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