校招-技术营销策略
上海
校招
正式
用户与服务 - 市场与传播
本科及以上
2027届校园招聘-正式批
职位 ID：A96249
职位描述
岗位职责： 1. 整车技术挖掘与价值提炼 深度联动研发、产品团队，系统梳理整车核心技术亮点（如智能辅助驾驶、智能座舱、三电系统等），转化为贴合用户场景的营销语言，构建技术竞争力策略。 2. 营销素材规划与落地支持 基于技术卖点与市场需求，参与制定素材策略，确保技术价值在展现上，传播中精准展展示技术和产品能力。 3. 行业竞争状态分析 跟踪主流车企技术动态与营销打法，定期输出竞品对标报告，提炼差异化竞争点，为产品定位与营销策略提供数据支持。 4. 跨部门协作与策略落地 协同市场、销售团队，将技术洞察转化为终端工具（如培训资料、竞品对比手册），支撑区域营销活动的技术内容落地。
职位要求
任职要求： 1. 本科及以上学历，车辆工程、市场营销等相关专业优先； 2. 拥有良好的逻辑分析能力，能从复杂信息中提炼核心观点，熟练使用 Excel、PPT 等工具； 3. 具备优秀的文字表达与沟通协调能力，有校园活动策划、竞品分析相关实习经历者优先； 4. 对新能源汽车技术（如智能座舱、智能辅助驾驶）有浓厚兴趣； 5. 对AI及agent有一定概念，有一定工作流搭建经历者优先； 6. 抗压能力强，能适应多任务并行，对汽车行业营销有探索欲和创新思维。
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
