NIO

校招-产品内容运营

NIO  •  Onsite  •  3 hours ago
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Job Description

校招-产品内容运营

上海

校招

正式

用户与服务 - 市场与传播

硕士及以上

2027届校园招聘-正式批

职位 ID:A16939

职位描述

  1. 行业市场热点洞察 定期跟踪新能源汽车行业趋势、政策变化及用户需求(如:配置、智舱、智能辅助驾驶、续航、补能体验等); 门店访问观察、日常监测社交媒体、垂直网站论坛、行业报告等渠道,捕捉用户痛点与市场热点话题; 2. 产品亮点和竞对分析 体系化挖掘和梳理公司三品牌全系车型核心卖点、技术优势及用户使用场景,结构化沉淀产品和技术信息; 研究竞品车型动态(价格、配置、营销策略等),定期输出竞品分析报告,维护本品与竞品配置数据平台; 3. 产品价值创意传递 根据产品卖点及用户需求,撰写可用于在公司内外部平台传播的多场景应用营销文案; 根据需求产出产品和技术相关的创意内容,如:技术解析、场景化故事、对比测评等。

职位要求

  1. 硕士应届生,对汽车产品、新能源行业、新技术有热情; 2. 汽车工程、机械工程、市场营销、新闻传播、广告学等相关专业优先; 3. 优秀的学习和自驱力,信息搜集、逻辑梳理及数据分析,独立完成研究课题; 4. 良好的文字功底,结合使用场景,能快速输出条理清晰、有感染力的文案; 5. 熟练使用Office软件,会设计软件(如:Photoshop、figma、Ai等)加分; 6. 沟通协作:为人真诚、高度责任感、良好的跨部门沟通和团队合作能力; 7. 语言要求:良好的英语听、说、读、写能力,第二外语加分。

投递

NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
Social Media