校招-社媒运营新业务
上海
校招
正式
用户与服务 - 市场与传播
本科及以上
2027届校园招聘-正式批
职位 ID：A258418
职位描述
1.承接品牌和产品策略,协助策划热点活动与话题,打造品牌社交核心事件 2.参与小红书、抖音、公众号等平台的品牌官方社交账号及人设号矩阵0-1建设和运营,打造统一的品牌风格,规划日常涨粉、用户互动与转化方案 3.负责品牌官方社交账号及人设号矩阵的内容策划与发布,独立写脚本、做文案、协助跟进拍摄剪辑 4.协助品牌官方社交账号及人设号矩阵内容加热投放规划及执行 5.设定量化指标体系实施并追踪达成,进行相关数据分析并制定优化方南南 6.与多个业务部门协调配合,确保信息协同及关键交付结果 7.必要时支持其它社交媒体运营工作内容
职位要求
新闻、中文、市场营销或其他相关学位的同等本科学历及以上 有FMCG、时尚、宠物等行业社交媒体和内容营销领域实习经验,有个人社交媒体账号运营经验优先 做过产品种草,了解小红书/抖音带货转化逻辑的小伙伴优先 高度熟悉社媒平台,对市场热点与用户情绪有很好的洞察能力 优秀的内容创意与编辑写稿能力,审美能力强 出色的执行能力,对项目结果认真负责,值得信任 优秀的沟通能力,并可以使用英语作为工作语言 愿意在创业环境中工作,接受挑战并适应不可预测性,并敢于于尝试创新
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
