校招-全球战略与产品
上海
校招
正式
职能与支持 - 战略及业务规划
硕士及以上
2027届校园招聘-正式批
职位 ID：A55496
职位描述
位概述： 你将扮演连接全球市场、用户需求与公司产品战略的关键桥梁，需要深度洞察海外目标市场的机会与挑战，参与规划全球化战略并定义符合海外用户需求的产品型谱，确保我们的产品在海外市场具备足够的竞争力、盈利性和商业可行性。 主要职责： 1. 全球市场机会分析： - 深入调研与分析海外市场的政治、经济、社会、技术及竞争环境。 - 追踪全球新能源汽车政策法规、技术标准、充电基础设施及消费者趋势。 - 识别并评估不同区域市场的潜在增长机会与风险，为市场进入优先级决策提供依据。 2. 海外产品型谱规划： - 基于市场洞察，参与制定公司在中长期的海外市场产品进入的路线图与型谱策略。 - 输出新产品在海外市场的定位、产品卖点、核心技术策略以及商业可行性分析，确保产品本地化适配。 3. 商业模式与定价策略： - 熟悉并参与讨论适合海外市场产品商业模式。 - 支持市场进入的全面竞争性定价分析，制定具有竞争力的市场定价策略及生命周期价格管理策略。 4. 跨部门协同： - 深度与研发、销售、市场及财务等团队紧密协作，确保产品从概念到上市的全流程符合海外市场规划。
职位要求
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
