新媒体运营-内容方向
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
1、负责官号内容指引及区域内容标准建设，统一获客内容质量基线。 2、优秀直播间/短视频的拆解与方法论提炼，持续产出可复用的内容方法。 3、产品价值话术的撰写与迭代，话术可落地、区域主播拿过来直接能用。 4、负责新媒体获客直播和短视频的内容的落地闭环，确保落实到全矩阵主播实现同频共振。 5、负责产出区域短视频内容指引到内容产出到数据闭环。 6、能够带领区域进行短视频获客的试点，拓宽获客的赛道，找到新增长点。
职位要求
1、3年以上内容运营或直播运营经验，有主播培训经验优先。 2、对汽车有真实热爱，能把专业术语转化为用户价值话术，同时满足获客导向。 3、有较强的内容判断力和文字功底，能写话术、能写脚本、能做拆解。 4、能带教、能落地，把好内容转化为可复制的方法论，赋能区域。 加分项： 1、本身做过主播、短视频创作者，或有产品话术提炼经验。 2、对抖音/小红书等流量平台内容生态有深度理解，能够明确的定义好内容。 3、了解汽车产品技术，能与研发/产品团队顺畅沟通拉齐。 4、积极拥抱AI，将AI切实的运用在工作中，提升工作效率。
投递
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.
NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.
NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.
