Locations: Москва Ленинградский пр., Россия; Russia
Job Function: Marketing
Req ID: 6ab52ebd1b2513774914df7b
Обязанности: Drive and contribute to a brand development vision, strategy, and execution program by creating and delivering on short- and long-term company and brand plans that provide a sustainable, consistent, and healthy business results Develop and execute marketing activation programs to drive shopper/consumer engagement and maximize conversion Lead development of the commercial strategy for the new products / packaging /digital/ in-store support / including pricing & PPA Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company), Business reviews lead on regular basis Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar Support Marketing Manager and contribute to Brand strategy & Inno pipeline Demand planning & control for assigned sublines/projects P&L management A&M planning & control Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Требования: Recent 3 years + of marketing experience preferably in brand development & deployment University Degree & passion in marketing Have proven examples of leadership & influence/collaboration skills Have strong time management capabilities and communication skills Perfect balance of analytical & creative thinker, transforming data & killer consumer insights into creative business solutions & actions Entrepreneurship & business growth-oriented mentality PowerPoint, Excel proficient user, Nielsen advanced user Upper-Intermediate and higher in English
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
