CHAGEE

内容媒介策略-腾讯方向

CHAGEE  •  Onsite  •  17 hours ago
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Job Description

内容媒介策略-腾讯方向
上海
营销族群
集团总部招聘
职位描述
1-腾讯生态广告全链路运营:独立负责项目在腾讯生态(如微信朋友圈、QQ、腾讯视频等)的广告投放执行。包括:与平台对接、管理供应商、投放计划制定、上线监控和优化反馈、数据回收与结案复盘,确保投放效果达成甚至超越预期。
2-数据驱动的效果与洞察挖掘:与数据洞察伙伴紧密协作,对项目进行深度效果复盘。熟练使用三方工具、AI分析等方法,结合业务目标,提炼核心归因与优化建议,形成可指导后续行动的策略洞察。
3-策略解码与项目赋能:承接并细化团队制定的媒介策略框架,为具体的营销战役与项目提供定制化的媒介策略建议,包括但不限于人群定向、渠道组合、预算分配与节奏规划。
4-媒介资源评估与推荐:基于项目内容策略与营销目标,初步筛选、评估并推荐相匹配的媒介资源与点位,提供基于数据与经验的采购建议,提升资源使用效率。
职位要求
能力向:擅长腾讯业务和生态,懂基础的媒介策略;操盘过腾讯投放,有不错的经验
思维向:需要具备甲方思维,能独立操盘项目,而非仅是被动接受执行,有甲方经验或者senior的乙方/平台经验为佳。
性格:能接受变化,积极主动,学习意愿强
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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