CHAGEE

霸王茶姬-场景营销策划-武汉

CHAGEE  •  Onsite  •  17 hours ago
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Job Description

霸王茶姬-场景营销策划-武汉
武汉
营销族群
分子公司招聘
职位描述
职位描述:
1、团购团餐场景深耕:开拓团餐场景,联动B端资源,打造仪式感营销事件,推动团餐订单增长;
2、日常场景拓展:围绕日常消费场景,策划高频消费触达活动,结合旺季与新品节奏拉升杯量;
3、资源整合与SOP沉淀:整合本地资源形成可复制的场景营销SOP,持续复盘优化,驱动高价值用户增长与场景订单目标达成;
4、部门负责人交办的其他协同工作。
职位要求
1、本科及以上学历,市场营销、广告、公关、社会学等相关专业优先
2、三年以上市场营销/活动策划/B端拓展经验,有茶饮/餐饮/婚庆/企业服务/本地生活行业经验者优先
3、有独立负责B端客户拓展或场景化营销项目落地案例
4、能将资源与需求转化为有仪式感、有传播力的可执行方案
5、具备企业客户开拓与商务谈判经验,能快速找到决策链并建立合作
6、结果导向,对高价值用户增长和场景订单目标有强烈责任感
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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