CHAGEE

霸王茶姬会员营销产品经理-南京

CHAGEE  •  Onsite  •  17 hours ago
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Job Description

霸王茶姬会员营销产品经理-南京
南京
技术族群
集团总部招聘
职位描述
1. 负责会员体系全流程规划与搭建,设计会员账号、等级、积分、权益等核心模块并持续迭代,提升用户活跃留存与LTV。
2. 负责CDP产品模块的规划和设计:包括OneID、用户标签体系、人群圈选、画像分析、行为洞察等功能的规划与迭代。
3. 负责MA(营销自动化)系统产品规划和设计,实现营销流程编排、触发规则配置及多渠道触达(Push/短信/站内信/企微等)能力。
4. 与技术、数据、运营等跨部门团队建立高效协作机制,主动拉通信息、对齐目标,推动产品从需求到上线的全链路落地,确保产品方向与业务目标持续对齐。
职位要求
本科及以上学历,至少3年以上会员/营销产品经理经验,有会员体系从0-1落地或升级、CDPMA系统从0-1落地经验的优先。
有扎实的中后台产品思维,注重系统抽象、可复用性与数据闭环,能独立完成复杂后台逻辑设计
1. 有新零售、电商、茶饮、SaaS行业经验者优先,具备基础的数据分析能力(SQL熟练);
2. 强业务导向,对产品解决实际问题的效果负责,同时尊重技术规律与工程成本;3. 责任心强,能在快节奏中主动破障推进;拥抱变化,在不确定环境下快速学习;4. 具备深度协作意识,愿意深入业务与技术细节,拉通团队高效落地。
投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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