NIO

用户涟漪-创意与文案实习生招募

NIO  •  Onsite  •  4 hours ago
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Job Description

用户涟漪-创意与文案实习生招募
上海
实习
用户与服务 - 运营管理
职位 ID:A08525
职位描述
围绕每月1场百万级营销活动,你将深度参与创意策划与内容运营相关工作
创意策划与文案:
1. 从用户视角出发,创意面向用户侧的趣味玩法,并深度参与营销活动的选品策划
2. 配合活动节奏输出全流程的传播方案,并根据数据效果持续迭代传播策略
3. 深度解析活动主题,撰写相应风格的文案,确保高质量、有温度的内容输出
跨部门沟通与协同:
1. 围绕活动创意,输出对应设计brief,并与品牌传播部门/设计合作伙伴沟通,确保物料高质量输出
2. 结合活动传播计划,与相应传播渠道部门对接发布需求,保证活动素材有节奏上线
活动跟进与迭代:
1. 及时跟进活动效果与用户反馈,并根据传播情况快速迭代传播物料
2. 建立活动页面数据追踪面板,持续追踪活动数据表现,并基于数据表现定期评估,规划对应运营&传播策略
你会收获:
1. 一家以用户为中心,处于出行科技领域前沿的新能源车企核心部门工作经验
2. 200元/天的实习津贴,Mentor式的一对一关怀,和不限量零食和咖啡,各种fancy员工活动
3. 深度参与公司级IP项目的用户沟通中,充分了解蔚来用户体系运营模式与用户增长玩法
4. 一个90后的年轻团队,与代沟(尬聊)说拜拜
职位要求
1. 扎实的文案功底和较强的框架思维能力,能快速学习业务运营信息并转化为通俗易懂的文字
2. 有Owner意识,对自己有高标准的要求
3. 有新媒体运营&传播经验,有较强的审美能力,会P.S/AI优先
4. 有较强的项目管理能力应对多线程任务,有互联网公司实习经验优先;欢迎混汽车论坛、b站、虎扑、小红书、豆瓣等社区重度冲浪达人加入
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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