Xiaomi Technology

小米汽车-行业/用户研究员

Xiaomi Technology  •  Onsite  •  7 hours ago
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Job Description

小米汽车-行业/用户研究员
北京
社招
全职
职位 ID:A209206
职位描述
1、产品策略牵引:深度参与产品定义、策略与规划,从人群视角输出产品定位、目标人群、核心卖点定义等关键决策依据,对产品方向形成强牵引
2、与产品经理深度协同:作为产品经理的核心伙伴,全程参与产品规划、定义、开发、上市全流程,在配置取舍、定价策略、体验标准等环节提供专业判断,推动研究成果转化为产品决策
3、人群研究:可以独立开展定性、定量研究,挖掘真实需求、痛点和决策驱动因素,识别关键体验触点和改进机会,推动产品体验闭环
4、竞品调研:持续跟踪竞品车型的口碑、舆情和车主真实反馈,输出竞品画像与需求差异分析
5、跨部门影响力:与产品、设计、市场、销售团队紧密协作,具备向上汇报能力,能直接影响管理层的产品决策
职位要求
1、本科及以上学历,心理学、社会学、人类学、工业设计、市场营销等相关专业优先
2、5年以上汽车行业用户研究经验,或3年以上汽车主机厂用户研究岗位经验
3、有与产品经理紧密协作的成功案例,能将用户洞察转化为产品定义语言,在产品定义/配置决策/定价等环节产生实际影响
4、精通定性研究方法(深度访谈、民族志、日记法、可用性测试等),能独立设计并执行研究项目
5、对汽车产品有深入理解,熟悉新能源/智能座舱/智能驾驶等技术趋势
6、优秀的报告撰写和故事化表达能力,能将复杂洞察转化为可执行的产品建议
7、强烈的好奇心和同理心,善于从用户视角审视产品
8、具备较强的项目推动力和跨部门沟通能力,不局限于"做研究",而是"用研究影响决策"
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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