Xiaomi Technology

整合营销专员-汽车

Xiaomi Technology  •  Beijing, CN (Onsite)  •  1 day ago
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Job Description

整合营销专员-汽车
北京
校招
正式
市场类
2027届校园招聘计划
职位描述
1、营销活动与项目执行:协助跨部门及外部供应商(公关/广告/公关公司/策展公司)执行线上线下整合营销活动(如新车发布会、车展、试驾体验营、跨界联名活动等);负责活动现场的落地细节跟进、物料制作与筹备,确保营销项目按时、高质量完成;
2、线上内容与传播传播:协助制定社交媒体(微信、微博、小红书、抖音、B站等)的传播内容规划,撰写或审核基础营销文案、宣发稿件;关注汽车行业及新消费领域的营销热点,收集创意灵感,参与营销创意头脑风暴,撰写基础营销方案 PPT;
3、渠道与 KOL 资源管理:协助建立并维护汽车自媒体、达人(KOL/KOC)及跨界品牌合作资源库,跟进合作流程与合同签署;跟踪 KOL 铺量与内容发布进度,监控传播效果并汇总反馈;
4、营销效果数据复盘:收集并整理各项营销活动的数据(如曝光量、互动量、留资线索量、转化率等),协助撰写营销活动结案报告;监测竞品品牌的营销动态与玩法,定期产出竞品营销分析简报。
职位要求
1、应届毕业生,本科及以上学历,市场营销、广告学、传播学、新闻学、公共关系等相关专业优先;
2、在校期间有汽车品牌、知名广告公司(4A)或互联网大厂市场部实习经验者优先;
3、熟练使用办公软件: 具备优秀且高颜值的 PPT 制作与汇报能力,熟练使用 Excel 进行数据基础汇总与分析;
4、对图文、短视频内容有较好的审美力,了解各类社交媒体平台的推荐算法与流行语梗,能写出符合年轻人语境的文案;
5、熟练掌握 PS、PR、剪映等设计或视频剪辑软件,或有大型活动筹备经历者优先;
6、热衷汽车文化: 对汽车(特别是新能源汽车、智能座舱、自动驾驶等科技点)有浓厚兴趣,了解主流车企的品牌定位;
7、创意与执行并重: 脑洞大、敢于创新,同时具备极强的落地执行力和细节把控能力;
8、具备出色的跨部门沟通与项目协调能力。
投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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