Bambu Lab

国内市场营销 - 产品营销方向

Bambu Lab  •  Onsite  •  4 days ago
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Job Description

国内市场营销 - 产品营销方向
深圳
正式
市场&销售 - 市场
27届秋招(非研发类)
职位描述
1. 用户与市场洞察:参与目标用户调研,理解不同用户群体的使用场景、痛点和决策逻辑。持续关注竞品动态和行业趋势,为产品营销策略提供数据和洞察支撑。
2. 产品卖点定义与传播策略:配合产品经理和业务线负责人,将产品的技术特性转化为用户能理解、有共鸣的传播卖点。参与制定产品上市营销策略,包括目标人群定义、核心信息框架和传播节奏规划。
3. 上市执行与内容协同:参与产品上市全流程的执行,协调内容、社媒、达人等传播模块,推动上市物料和传播方案的落地,确保产品卖点在各触点上一致、有效地传递给用户。
4. 效果追踪与迭代优化:跟踪产品上市后的传播效果和市场反馈,参与数据分析,识别问题和机会,持续优化产品营销策略。
职位要求
1. 2027 届应届毕业生,本科及以上学历,市场营销、商科、传播、理工科等相关专业均可。
2. 具备敏锐的市场洞察力、策略提案能力、产品理解能力和用户理解能力,拥有优秀的项目管理及流程管控能力,具备较强的文字和表达能力强。有过产品营销、用户调研或策划类实习经历者优先。
3. 对产品有真实的好奇心,愿意快速学习产品知识,了解拓竹及其产品者优先。
4. 具备出色的沟通能力和跨部门协作能力,具备较强的自驱力与抗压能力。做事踏实,积极学习,能适应快节奏、高不确定性的环境。
5. 热爱科技与创造,对前沿科技产品有强烈的好奇心。了解3D打印、熟悉数码创客圈层、或有重度兴趣圈层爱好的同学优先。
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Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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