Bambu Lab

国内市场营销 - 新人群营销方向

Bambu Lab  •  Onsite  •  4 days ago
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Job Description

国内市场营销 - 新人群营销方向
深圳
正式
市场&销售 - 市场
27届秋招(非研发类)
职位描述
1. 达人合作与内容共创:参与国内主流社交平台 KOL/名人资源的挖掘与拓展。根据人群扩圈和项目需求,持续挖掘具备社媒影响力的 KOL,独立推进合作治谈,包括创意共建、预算谈判、合作模式设计;
2. 传播效果追踪与优化:跟进达人内容的数据表现,协助进行内容投流优化。通过数据分析识别受众喜好与传播趋势,持续改进内容策略,确保传播效率最大化;
3. 破圈营销与场景探索:参与品牌级或产品级的整合营销项目策划。结合 3D 打印产品的特性,探索科技、手工、生活方式、教育等垂直圈层的应用场景,策划具有话题性和破圈效应的传播活动;
4. 资源库建设与洞察沉淀:维护并拓展国内传播资源库,沉淀不同平台、不同圈层的达人合作方法论。实时关注行业动态与社媒趋势,为团队提供新鲜的内容灵感与市场洞察。
任职要求
职位要求
1. 2027 届应届毕业生,本科及以上学历,专业不限,新闻传播、市场营销、语言类或理工科背景均可;
2. 懂内容,有网感,熟悉各社媒平台的调性;
3. 具备出色的沟通与协作能力,具备较强的自驱力与抗压能力。做事踏实,积极学习,能适应快节奏、高不确定性的环境;
4. 热爱科技与创造,对前沿科技产品有强烈的好奇心。了解3D打印、熟悉数码创客圈层、或有重度兴趣圈层爱好的同学优先。
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Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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