Li Auto

零售市场经理-河北

Li Auto  •  Onsite  •  4 days ago
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Job Description

零售市场经理-河北
石家庄
全职
生产 / 制造 / 加工 - 汽车销售与服务
职位描述
1.负责理想汽车本地零售市场工作,对本地传播心智和获客负责;
2.结合理想汽车本地营销目标,诊断营销现状,拉通中央零售市场、销售管理、财经等部门整合信息,制定整合营销目标、预算配置;
3.统筹门店、外展、车展、线上平台(抖音/小红书/视频号等)、垂媒、异业等营销资源,熟知业界玩法及竞品营销,制定本地营销策略及落地方案;
4.洞察网络热点策划省区大事件,协同全渠道输出产品整合营销策略及方案,确保传播方向的一致性;注重营销效果,确保营销效果可测量及评估,按项目维度输出问题总结与传播复盘;
5.关注消费者口碑和用户经营,制定高端圈层运营规范并落地圈层活动;
职位要求
1.具备市场洞察、本竞品竞争分析、用户洞察相关和整合营销策划的能力;
2.具备突出的逻辑思维能力、沟通能力,善于进行内外拉通和操盘工作;
3.具备2年以上团队管理经验(3人以上团队)
4.汽车行业5年以上工作经验,整合营销3年以上工作经验,有汽车行业、3C行业、广告行业工作经验优先;
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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