NIO

车型策划传播项目-实习生

NIO  •  Onsite  •  4 hours ago
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Job Description

车型策划传播项目-实习生
上海
实习
用户与服务 - 市场与传播
职位 ID:A169158
职位描述
1. 内容创作输出:协助团队完成汽车品牌及车型相关内容创作,涵盖新车测评、用车科普、车型亮点解读、行业热点分析、品牌故事、试驾体验文案等,适配公众号、小红书、抖音、B站、微博等全平台内容调性,产出高质量图文、短视频脚本内容。
2. 内容运营分发:负责各新媒体平台内容的日常发布、排版优化、话题搭配、评论区互动维护,提升内容曝光量、互动率及粉丝粘性,搭建品牌年轻化内容传播矩阵。
3. 素材整理与复盘:跟进新车上市、试驾活动、车展等品牌营销活动,负责现场素材拍摄、素材整理归档;定期整理内容数据,完成阅读量、播放量、转化数据复盘,输出简易复盘报告,优化内容创作方向。
4. 行业热点跟进:实时关注汽车行业动态、竞品品牌内容营销玩法、全网热门话题及短视频热点,结合品牌车型特点,挖掘可落地的内容选题,助力品牌内容创新。
5. 营销物料配合:协助团队完成品牌营销海报、短视频、长图文等物料的文案配合、校对审核工作,配合完成日常内容营销项目的落地执行。
职位要求
1. 本科及以上在校生,广告学、市场营销、汉语言文学、新闻传播、汽车工程等相关专业优先,有汽车行业内容实习经验、汽车爱好者优先。
2. 具备优秀的文字功底,熟悉各大新媒体平台内容逻辑,了解小红书、抖音、B站、汽车之家等平台汽车垂类内容风格,会写种草文案、测评文案、短视频脚本。
3. 热爱汽车行业,关注新车资讯、汽车科技、新能源汽车行业动态,对新能源三电技术、车型配置等基础内容有认知者加分。
4. 思维活跃,网感敏锐,擅长捕捉热点,具备良好的选题能力和创意能力,能结合品牌属性打造差异化内容。
5. 做事认真细致、执行力强,具备良好的沟通协作能力和抗压能力,能高效完成团队交办的各项工作,接受短期紧急加班(对应项目节点)。
6. 会基础图片排版、剪映短视频剪辑者优先,有个人自媒体账号、汽车内容作品案例者优先。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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