NIO

区域市场传播-成都

NIO  •  Onsite  •  2 hours ago
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Job Description

区域市场传播-成都
成都
社招
全职
用户与服务
本科及以上
1-3 年
职位描述
1、基于区域市场及公司营销指引,负责品牌车型及品牌节点在区域的整合营销传播业务,能对区域市场及竞品展开调研,结合人群洞察内容,开展内容传播工作,提升目标人群认知和兴趣,达成传播热度目标;
2、创意内容与策划:与内外部团队协作,负责主导输出各项创意内容,包括平面物料、品牌视频、社媒内容营销等物料,并结合传播渠道情况,实现声量最大化;
3、项目统筹与管理:能基于整合营销传播项目要求,承担PM职责,策划营销方案,通过协同内外部团队,实现公司整合营销传播项目落地及目标达成;
4、资源拓展与沟通:结合传播目标,积极联络与拓展相关资源,包括但不限于异业合作伙伴、媒体达人、KOC用户等合作方,实现传播内容出圈;
5、结合公司节奏及营销节点,充分挖掘车型日常传播机会,保持蔚来车型的整体声量。
职位要求
1、本科及以上相关学历,有1-3年相关内容传播工作经验;
2、优秀的内容创意能力,对于市场热点及内容传播渠道具有敏锐度,对汽车市场人群有一定了解和洞察;
3、出色的沟通能力和团队协作能力,能与公司总部、供应商、跨部门团队进行紧密合作,帮助区域业务推进;
4、抗压能力强,能适应快节奏工作方式,及时响应并推动各类项目的执行;
5、具有较强的自驱力,带来超越期待的体验。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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