NIO

新媒体运营-内容方向

NIO  •  Onsite  •  3 hours ago
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Job Description

新媒体运营-内容方向
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
3-5 年
职位描述
1、负责官号内容指引及区域内容标准建设,统一获客内容质量基线。
2、优秀直播间/短视频的拆解与方法论提炼,持续产出可复用的内容方法。
3、产品价值话术的撰写与迭代,话术可落地、区域主播拿过来直接能用。
4、负责新媒体获客直播和短视频的内容的落地闭环,确保落实到全矩阵主播实现同频共振。
5、负责产出区域短视频内容指引到内容产出到数据闭环。
6、能够带领区域进行短视频获客的试点,拓宽获客的赛道,找到新增长点。
职位要求
1、3年以上内容运营或直播运营经验,有主播培训经验优先。
2、对汽车有真实热爱,能把专业术语转化为用户价值话术,同时满足获客导向。
3、有较强的内容判断力和文字功底,能写话术、能写脚本、能做拆解。
4、能带教、能落地,把好内容转化为可复制的方法论,赋能区域。
加分项:
1、本身做过主播、短视频创作者,或有产品话术提炼经验。
2、对抖音/小红书等流量平台内容生态有深度理解,能够明确的定义好内容。
3、了解汽车产品技术,能与研发/产品团队顺畅沟通拉齐。
4、积极拥抱AI,将AI切实的运用在工作中,提升工作效率。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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