Infold Games

日区品牌传播运营-二次元游戏

Infold Games  •  Onsite  •  5 hours ago
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Job Description

日区品牌传播运营-二次元游戏
上海
全职
市场运营类
职位描述
1、负责二次元游戏在日本市场的品牌传播与用户沟通,包括社交媒体运营、品牌联动、线上活动、KOL/KOC合作及相关传播项目的策划与执行;
2、结合产品版本节奏、市场动态及用户关注热点,制定传播内容与活动方案,提升产品声量、用户关注度及社区讨论热度;
3、深入理解日本二次元用户的兴趣偏好、内容消费习惯及讨论趋势,策划具有传播力的话题内容与线上活动,提升用户参与度与内容触达效果;
4、围绕版本更新、节日节点及重点内容进行传播布局,统筹宣传素材、传播内容及相关资源,在关键时间窗口形成有效曝光并带动用户讨论;
5、负责日本市场KOL、KOC、媒体及合作伙伴的日常对接与合作推进,协助相关传播项目落地;
6、协调运营、市场、研发及外部合作伙伴等资源,推进项目进度,把控传播内容质量与发布节奏;
7、持续关注日本二次元市场动态、社交媒体趋势及竞品案例,结合项目实际情况提出传播优化建议。
职位要求
1、具备3年以上游戏运营、市场传播、社交媒体运营或相关领域工作经验,能够独立推进项目;
2、熟悉日本二次元市场,对日本用户兴趣偏好、社区生态及内容传播规律有较深入的理解;
3、具备较强的内容策划与执行能力,能够独立完成传播内容策划、线上活动及合作项目推进;
4、具备较强的责任心与自驱力,能够主动发现问题并推动解决,独立跟进并落地相关事项;
5、具备优秀的中文表达能力,日语可作为工作语言,具备良好的跨团队沟通与协调能力,能够独立对接内外部合作资源;
6、热爱二次元文化,长期关注动画、漫画、游戏等领域;具备游戏行业或日本市场相关经验者优先。
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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