NIO

产品规划-细分市场研究与洞察

NIO  •  Onsite  •  2 hours ago
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Job Description

产品规划-细分市场研究与洞察
上海
社招
全职
用户与服务
本科及以上
7-10 年
职位描述
1、基于整体乘用车市场、新能源市场的变化趋势的研究,负责对具体细分市场的深入研究和洞察,对将来的市场变化做出研判。包含且不限于:市场容量的变化、能源形式、产品形态等不同维度下的市场变化趋势、竞争变化趋势等;通过外部市场的分析和洞察,以及内部的技术路线的规划,制定整体产品线规划节奏和迭代策略,支持管理层制定下一步产品战略目标和关键产品策略;
2、负责对产品竞争力现状和趋势、产品供给策略的详细研究和洞察,包含且不限于:关键竞品的产品技术参数、产品配置策略、核心技术路线的跟踪和研究,持续输出细分市场未来产品力的变化趋势,建立细分市场产品属性对用户价值的对应模型,支持Studio产品迭代和产品策略的持续更新;
3、识别提炼市场变化的关键信息和潜在的产品机会,通过定性和定量分析和对数据的敏锐观察,迅速定位问题或发现机会,理解产品的战略定位和策略方向,持续进行战略思考。
职位要求
- 本科以上学历,汽车/市场营销/计算机等相关专业;
- 深入了解汽车行业和新能源行业,对新能源汽车及消费电子类产品有热爱;
- 对数据敏感,有8年以上相关市场分析、产品规划及战略规划的工作经验;
- 良好的逻辑分析及数据分析能力,较强的沟通组织协调能力,能lead相关课题的组织分析和落地汇报;
- 快速学习的能力,在接到任务后能迅速进行研究分析,建立分析框架,快速撰写报告。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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